Elisa Giaccardi

VALENTINA AURICCHIO

Associate Professor


CONTACTS

#Strategic Design #Design Methods and Tools #Design Thinking #SME Innovation #Product-Service Systems

ABOUT


Valentina Auricchio is a design researcher focused on strategic design methods and project management with small and medium enterprises, including Design Thinking processes. Her work explores how design methods, tools, and processes can support strategic innovation across different sectors. She is a member of the Polimi DESIS Lab and the international DESIS Network. Former Director of IED Research Centre (2009–2011) and co-editor of Ottagono magazine (2012–2014), she co-founded the consultancy 6ZERO5 in 2016. She teaches in the Master's program in Product Service System Design and the BA in Product Design, with a focus on user studies and strategic design.